OSF Urgo operates six urgent care clinics in Central Illinois. The clinics feel entirely different from a traditional doctor’s office, with lots of natural light, charging stations, a cappuccino machine, and a striking color palette. Reception desks are adorned with Striata Sapphire and feature a clever slide-out writing surface. 

Urgent care centers are redefining the healthcare landscape. 160 million patients last year visited urgent care centers, and the booming “retail healthcare” segment continues to grow. Healthcare providers are embracing key retail principles of convenience, branding, and design-forward spaces. Offering a pleasant patient experience begins with the first touch points and overall aesthetic impression of the lobby and waiting area.

Attracting patients with an inviting, spa-like environment is a sure way to reduce stress and raise the comfort level. Patients embrace a healing and thoughtfully designed environment. The use of colors, materials, signage, and furnishings convey an overall essence of the brand, and when presented in a consistent and recognizable atmosphere, brand identity is strengthened.

Specifier: Architectural Design Group, Peoria, IL

Architectural Millwork: Benchmark Cabinets & Millwork, Bellevue, IL

Signage: ASI Sign Systems, Irving, TX

Sales Agent: Parkwood Chicago, Wheeling, IL